Method and Madness

Print Design

I designed the tasting booklet for the launch of Method and Madness Whiskey.

My inspiration for the booklet came directly from the bottle created by the Swedish super-duo, M&E. I wanted to match the experimental nature of the brand and create a new print format that would educate guests and work as a tasting mat, while also serving as a premium takeaway from the launch party.

An embossed metallic pantone finish on the booklets mirrored the premium quality of the whiskey.