Ballygowan Sparkling Fruity

OOH & In-store POS

Having launched a new flavour and pack format in 2019, Ballygowan required a creative look and feel for its Sparkling Fruity range that would drive product awareness, as well as educate consumers on the drink’s health benefits.

The solution was to create a contrast between a soft pastel watercolour background, which represented the drink’s light, refreshing character; while simultaneously illustrating the depth of flavour packed into each bottle, through a vortex of fruit and water encircling the product.